Discover the 5 technologies that revolutionized the business world

The emergence of new technologies has caused the business landscape to change rapidly, taking on characteristics very different from those it had just a few years ago. And technology innovation will continue to happen.

Certain processes and tools have already had a huge impact on the way businesses are managed, such as the use of cell phones, social media and data analysis. In fact, these are resources that should remain strong in the future.

Have you heard of terms like blockchain, cloud computing , virtual assistants, streaming and augmented reality?

To find out how your company can benefit from them, we have put together some tips that involve the use of these five innovative technologies .

Read and put it into practice today!

Check out the technology innovations:

New technologies offer convenience and are great alternatives for interaction. Imagine, for example, signing a contract completely remotely? In addition, it is possible to provide services that do not require a team of employees.

The use of technology also allows you to store and process data and programs in the cloud, and interact remotely through augmented reality. In other words, the savings in time and effort are incalculable!

Blockchain technology, best known for digital currencies and tokens, also preserves information through anti-fraud technology with many applications. 

Speaking of which, did you know that you can use it to access software that is on your company's computer? And the best part is that you can do it while you're at home! 

Did you enjoy learning about this? Now let’s learn more about each of these new technologies. Check it out!

Blockchain

Blockchain has been used in business mainly in the areas of contracts and logistics. However, its technology is considered potentially revolutionary for several value streams. 

Through blockchain, these digital assets receive a certificate that confers their originality and exclusivity. In action, it functions as a sequenced, immutable and encrypted chain of blocks.

However, blockchain is not just about bitcoins and cryptocurrencies. Did you know that this technology can also be used to track shipments? To do this, the product can be identified within the blockchain. 

Virtual assistant

The most common way to use it in business today is through chatbots: the user needs information or wants to resolve a situation and uses the company's website chat or some messaging service.

Through a dialogue previously established by the system, the virtual assistant uses a database or the web to provide information that can resolve the customer's situation. This technology is in full evolution and is already capable of connecting to and making other objects work – as Cortana (from Microsoft), Siri (from Apple) and Alexa (from Amazon) already do.

In the business and finance space, there are a ton of features that can help your business. These assistants can manage your calendar, set reminders, monitor your to-do list, and find information faster and more accurately – like the latest sales data or stock levels in the warehouse!

Streaming

Starting in 2005, with the evolution of the internet towards more robust data traffic, videos began to gain ground. Thus, today we use streaming, an English word that means transmission. In other words, these are monthly subscription services that offer videos of the most varied types.

Streaming technology arrived with YouTube, followed by Netflix, now the largest on the market, but it really took over the market when Amazon Prime entered the race, followed by Disney+.

Cloud Computing

If in the past a business owner needed to have software installed on their computer to be able to manage their team, today they can simply access this program via the Internet from wherever they are – thanks to Cloud Computing technology. Cloud computing has revolutionized the way we use applications and manage businesses.

With this feature, small businesses now have access to the same technologies as large ones. This gives them much more flexibility to expand their business, since they only need to pay for the services they use – and they can also increase or decrease the volume of contracted resources, according to their needs.

Applications can be purchased on a subscription basis and paid for by the number of active users, hours used, or any other unit of measurement. In addition to paying only for usage, the company does not need to worry about installations and updates. Simply open the browser and access the application from any device or location.

Augmented Reality

Augmented reality integrates elements of the real world (the one we see with the naked eye) into the projection of objects, information and other content. Using a device such as a cell phone, a projector, glasses or other types of displays, the user includes the entire environment in their interaction experience.

It is worth highlighting the difference between augmented reality and virtual reality. The former requires the real world as support to project certain information, which can be done with a cell phone – as is the case in the game Pokémon GO! Virtual reality, on the other hand, requires the user to be fully immersed in a new virtual environment, presented to them through glasses, for example.

Initially widely used by the gaming industry, augmented reality now has applications in a wide range of areas, from aerial training to surgeries and tattoo testing. The use of augmented reality enhances the customer experience by immersing them in a privileged context with the product.

Trends that are changing the market!

The new reality points to an integration of technology with objects that are already part of everyday life. This is the world of the Internet of Things (IoT), when smart devices detect data from tangible reality to meet certain demands – such as temperature, quantity of objects, movements, etc.

Many companies are increasingly using these smart objects – and the technology is not going to stop there. The current moment is the implementation of artificial intelligence, that is, when machines start to learn, analyze and decide logically, based on data, what is best for a given scenario.